The 90-Day Lead Nurture Sequence That Converts

Here's a stat that should keep you up at night: 80% of sales require 5 follow-ups after the initial contact. Yet 44% of agents give up after just one attempt.

That means nearly half of agents are leaving 80% of their potential business on the table. Not because they can't sell — because they can't follow up.

The problem isn't motivation. It's systems. Most agents don't have a follow-up sequence. They wing it. They "try to remember." And leads slip through the cracks.

After analyzing thousands of agent pipelines, I've identified the exact sequence that converts. It takes 90 days, uses multiple channels, and requires zero daily decision-making from you.

The 90-Day Nurture Philosophy

Before diving into the sequence, understand the principles:

1. Lead with value, not asks. Every touch should give something before asking for something. Market data, insights, resources — be helpful first.

2. Mix channels. Email gets ignored. Text gets responses. Phone calls build relationships. Use all three.

3. Vary the timing. Front-load the sequence (more touches early), then space them out. Hot leads need speed; cold leads need consistency.

4. Automate what you can. Your CRM should handle the routine touches. You handle the personal ones.

Days 0-7: The Speed Phase

This is where 50% of conversions happen. The lead is hot, motivated, and evaluating agents. Speed wins.

📧 Day 0 (Immediate): Auto-Response

Channel: Email
Subject: "I got your message about [area/property type]"
Content: Confirm receipt, set expectations ("I'll call you within 2 hours"), provide immediate value.

📞 Day 0 (Within 5 minutes): Speed-to-Lead Call

Channel: Phone
Goal: Qualify timeline and motivation. Not to sell — to understand.

💬 Day 1: Text Check-In

Channel: Text
Why: Text gets 98% open rate. Use it for quick questions.

📧 Day 3: Value Email #1

Subject: "3 [area] homes that sold above asking"
Content: Recent comps. No ask — just proof you know the market.

📞 Day 7: The Strategy Call

Channel: Phone
Goal: Move from lead to appointment.

Days 8-30: The Nurture Phase

They're interested but not ready to move. This is where most agents quit. Don't be most agents.

📧 Day 14: Market Update

3-4 bullet points on inventory, days on market, price trends. Keep it scannable.

💬 Day 21: Text Touch

"Saw a property that reminded me of what you mentioned." Shows you're thinking about them.

📞 Day 30: Monthly Check-In

"Has anything changed with your timeline?" Re-qualify and stay top-of-mind.

🤖 Automate Your Follow-Up

Real Estate OS can automate this entire sequence for you. Set it once, let it run 24/7.

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Free CRM analysis included

Days 31-60: The Consistency Phase

📧 Day 45: Educational Content

Blog post or video. Position yourself as the expert. "The #1 mistake buyers make..."

💬 Day 60: Text Anniversary

"It's been 2 months — has your timeline shifted?" Many "later" leads become "now" leads.

Days 61-90: The Long Game

📧 Day 75: Success Story

Case study of a past client with similar situation. Before/after, results achieved.

📞 Day 90: Quarter Check

"Are you still thinking about buying, or should I check back in a few months?" Polite persistence.

The Math Behind the Sequence

Let's say you get 50 leads per month:

10 convert in first 30 days (20%)
5 convert in days 31-90 (12.5% of remaining)
3 convert in months 4-12 (8% of remaining)

That's 18 deals from 50 leads instead of 10. 80% more business from the same lead volume.

The only difference? Following up.

Start Today

Don't wait until you have the "perfect" system. Start with the first 7 days. Send the auto-response. Make the speed-to-lead call. Set the task for day 3.

Each touch you add puts you ahead of 90% of agents who give up after one attempt.

The agents winning in 2026 aren't just generating more leads. They're converting more of the leads they already have.

Be the agent who follows up.